There are a couple of reasons we all buy bass lures. First because we want to catch fish and second, we have an addiction to buying them. I don’t know how many baits I’ve bought over the course of my life but I’m sure I don’t want to know that answer and I’m doubly sure that my insurance agent doesn’t either.
One thing that’s happened over my life is I’ve seen a lot of lure companies go by the wayside. Some of them just went out of business for whatever reason be it bad designs, not enough revenue to make the industry worth while or, as we’re going to talk about here, a bigger fish buys them out. [Read more…]