Marketing Classic Winning Baits

1975 Rebel Super-R ad advertising Martin’s 1974 Classic win.

1975 Rebel Super-R advertisement.

Anytime a pro wins a major tour event, especially a high profile one like the Bassmaster Classic, it is just a matter of weeks, or sometimes even days, before the winning company tries to capitalize on the victory. Partly this is due to the immediacy of the Internet and social networking, and the “on demand” society we seem to have become. But it didn’t used to be that way, and someone had to be the first to tie the two concepts (tournament winning and advertising/bait sales) together. The Rebel ad in today’s post is likely one of the earliest examples of this melding of marketing and bait promotion. [Read more…]

Season at a Glance: Bassmaster Trail 1978 – Part Six

In 1978 Bobby Murray became the second angler to win two Bassmaster Classics. Photo by Stan Fagerstrom.

In 1978 Bobby Murray became the second angler to win two Bassmaster Classics. Photo by Stan Fagerstrom.

[Editor’s note: This is the final part of a six-part series on the 1978 Bassmaster Trail. Click the following links to read Part One, Part Two, Part Three, Part Four and Part Five.]

In the last installment of Season at a Glace – 1978 Bassmaster Trail we went over the Classic VIII contestants. Today we’re looking back at Classic VIII, an event held on Mississippi’s Ross Barnett Reservoir – or “The Rez” as it’s known to locals.

B.A.S.S. had visited The Rez numerous times before and with good reason – the lake flat produced. But by 1978, the lake was in its mid-life crisis, and not only were keepers hard to come by, there weren’t many fish at all. Top that off with the fact that the lake was 2 1/2-feet low and this seemed to be a recipe for a Classic disaster. [Read more…]

Classic Patches – 1971 through 1980

Bassmaster Classic I Patch. Winner Bobby Murray. Venue Lake Mead, NV.

Bassmaster Classic I Patch. Winner Bobby Murray. Venue Lake Mead, NV.

I Travel a lot for my day job, often times more than three weeks a month. The past four months have been especially difficult in that I’ve been on the road for more than 90-percent of that time. You know you travel a lot when you know, by name, flight attendants and hotel concierges – and I seem to know my share of them.

I bring this up for a couple of reasons. First I want to apologize to the readers and supporters of the site for not delivering better pieces – ones that I’ve either promised or need to do. Hopefully my day job will calm down some in the near future and I’ll be able to get back to the historical pieces I’ve had on the back burner for some time now. [Read more…]

How Stanley Jigs Was Born

Lonnie Stanley may not have invented the jig, but he sure made it and the spinnerbait much better baits.

Lonnie Stanley may not have invented the jig, but he sure made it and the spinnerbait much better baits.

The jig and pig is certainly not new to bass fishing. Jigs in various forms had been staples in anglers’ tackle boxes for generations before Bo Dowden won Bassmaster Classic X on the St. Lawrence River in upstate New York. Since that time, though, the simple combination of a hook, lead head, skirt and weedguard has been perpetually refined.

Lonnie Stanley, a two-time B.A.S.S. winner and five-time Classic qualifier, was one of the major players in those developments. He started Stanley Jigs in the early 1980s, and while he’s no longer the principal owner of the enterprise, he still works there nearly every day, designing new lures. [Read more…]

Season at a Glance: Bassmaster Trail 1978 – Part Five

1978 Bassmaster Classic Press Guide courtesy of Ken Duke.

1978 Bassmaster Classic Press Guide courtesy of Ken Duke.

[Editor’s note: This is Part Five of a six-part series on the 1978 Bassmaster Trail. Click the following links to read Part One, Part Two, Part Three and Part Four.]

The 1978 Bassmaster Classic would feature the top-24 anglers from the Bassmaster Trail qualifiers plus one angler from the Federation. In years past, qualification was determined by a points system, 50 for 1st place, 49 for 2nd place, etc. This year, though, B.A.S.S. moved to a total weight system – one they’d use for a number of years thereafter.

In this installment of the 1978 Season at a Glance, we’re looking into the anglers who qualified for Classic VIII in the order of their Angler of the Year placement. Note that the data is taken from a 1978 Bassmaster Classic Media and Press guide provided by Ken Duke. [Read more…]

Season at a Glance: 1978 Bassmaster Trail – Part Three

Roland Martin wins his 5th AOY in 1978. Photo February 1979 issue of Bassmaster Magazine.

Roland Martin wins his 5th AOY in 1978. Photo February 1979 issue of Bassmaster Magazine.

[Editor’s note: This is Part Three of a six-part series on the 1978 Bassmaster Trail. Click the following links to read Part One and Part Two. We’re sorry for the lack of a story yesterday – we were experiencing server problems and hope we got it figured out.]

By the beginning of May, the Bassmaster Trail was half way through the 1978 season with three Classic qualifiers completed along with the Bass Champs event. By that point the Bassmaster Angler of the Year race was getting pretty heated with Californian Dave Gliebe in the lead by 10 ounces followed by Jerry Rhyne. The top 10 was fairly stacked with anglers such as; Roland Martin (3rd), Larry Nixon (5th), Tom Mann (6th), Bobby Murray (7th) Rick Clunn (8th). See the table below for the entire top 40 in the 1978 AOY race. [Read more…]

Season at a Glance: 1978 Bassmaster Trail – Part One

Some of the headlines from 1978 concerning the new 14-inch rule that B.A.S.S. imposed. From Bassmaster Magazine.

Some of the headlines from 1978 concerning the new 14-inch rule that B.A.S.S. imposed. From Bassmaster Magazine.

[Editor’s note: This is Part One of a six-part series on the 1978 Bassmaster Trail. Over the course of the next two weeks we’ll cover the 1978 season, the Classic qualifiers and the 1978 Bassmaster Classic.]

The 1978 Bassmaster Trail season would be one to go down in tournament fishing history. First off, between the end of the ’77 season and the start of the ’78 season, B.A.S.S. president Ray Scott decided to increase the length requirement for legal tournament bass from 12 inches to 14 inches. This new rule threw a wrench into the game that many of the top pros didn’t like. Here’s what some of them had to say: [Read more…]

The Bassmaster Classic – 1981 through 1990

In 1981 Stanley Mitchell became the youngest angler to win a Bassmaster Classic. Photo Bassmaster Magazine.

In 1981 Stanley Mitchell became the youngest angler to win a Bassmaster Classic. Photo Bassmaster Magazine.

Yesterday we posted the first piece of this look back in Bassmaster Classic history – starting with the very first Classic held on Lake Mead, NV and ending with Classic X on the St. Lawrence River, NY. Today we continue with Classic XI and will move through Classic XX held in 1990.

1981: Bassmaster Classic XI – Lake Montgomery, AL

The second decade of the Bassmaster Classic started off in the hometown of B.A.S.S., Montgomery, AL. Forty-two anglers, including five from the Federation, would vie for the championship, including 21-year-old Stanley Mitchell of Fitzgerald, GA. Mitchell, the youngest angler to compete in Classic XI would not only claim that fact, he’d also become the youngest angler to ever win a Bassmaster Classic. [Read more…]

The Bassmaster Classics – 1971 through 1980

Bobby Murray would be the first angler to win a Bassmaster Classic. The event, held on Lake Mead, NV would start the fire that continues to this day.

Bobby Murray would be the first angler to win a Bassmaster Classic. The event, held on Lake Mead, NV would start the fire that continues to this day. Photo Bassmaster Magazine.

[Editor’s note: To read Part Two, Classics XI-XX click here]

Of all the weeks in the bass fishing world this week is probably the most followed by fans of the sport. It’s Bassmaster Classic week, the time when the world championship of bass fishing takes place. Over the years the Classic has been held in the autumn, summer and now the later winter. But the season doesn’t matter – it’s the biggest event in our sport and one that has made household names out of nobodies for decades.

In the spirit of Classic week, we’re going to finish out the week looking back at the first 30 years of Classic history. We’ll look at the winners, the near misses, and the techniques/patterns that cemented the winners in Bassmaster Classic history.

So let’s move on to the first 10 years [Read more…]

Pork: The Forgotten Bait – Part One

A Lutz Pork Ad from 1964. Lutz was one of three pork rind manufacturers from the early part of the 20th Century through the '60s, before anglers quit using the bait or Uncle Josh bought them out.

A Lutz Pork Ad from 1964. Lutz was one of three pork rind manufacturers from the early part of the 20th Century through the ’60s, before anglers quit using the bait or Uncle Josh bought them out.

[Editor’s note: This is a two part series on pork rind and its rise, fall and rise again, fall again pattern in bass fishing.]

Poll 100 bass anglers between the ages of 15 and 30 about pork rind and I’ll bet you get a lot of strange looks. Ask them if they’ve ever used it bass fishing and I bet you’ll get a 100-percent response of “no.” Then take a poll of anglers from 40 to 60 and ask the same question. I would be willing to bet a 100-count bag of Senkos they’d predominantly say “yes.” Then ask them when the last time they actually used it was.

I’d bet few have even had it in their boat for 20 years or more. [Read more…]

Monday Trivia – Quit While You’re Ahead? Answer and Winner (Sept 29, 2014)

Robert Byrd weighs a stout fish in his only Bassmaster win in 1989. Photo July/August 1989 issue of Bassmaster Magazine. Gerald Crawford.

Robert Byrd weighs a stout fish in his only Bassmaster win in 1989. Photo July/August 1989 issue of Bassmaster Magazine. Gerald Crawford.

Unfortunately no one won this week’s trivia contest sponsored by Gary Yamamoto Custom Baits. Duke Jenkle made a good effort and got 2 of 3 answers right. For the answer, please read below.

Twenty five years ago, professional bass fishing was well-enough established that there were full-time pros and those who aspired to be like them. But for one week in May of 1989 Robert Byrd made it look easy to come from nowhere and beat the best of the best. Well, it wasn’t quite out of nowhere. The 52 year-old Texas guide had a substantial knowledge base, but it was nevertheless impressive that he won the first B.A.S.S. event he entered, the Alabama Invitational on Lake Guntersville. Byrd caught 60 pounds 7 ounces of Guntersville bass over three days to beat runner-up Charlie Reed by over 6 pounds. The money line (50th place out of 325 contestants) was 37-07. [Read more…]

Monday Trivia – Quit While You’re Ahead? (Sept 29, 2014)

Robert Byrd weighs a stout fish in his only Bassmaster win in 1989. Photo July/August 1989 issue of Bassmaster Magazine. Gerald Crawford.

Robert Byrd weighs a stout fish in his only Bassmaster win in 1989. Photo July/August 1989 issue of Bassmaster Magazine. Gerald Crawford.

Twenty five years ago, professional bass fishing was well-enough established that there were full-time pros and those who aspired to be like them. But for one week in May of 1989 Robert Byrd made it look easy to come from nowhere and beat the best of the best. Well, it wasn’t quite out of nowhere. The 52 year-old Texas guide had a substantial knowledge base, but it was nevertheless impressive that he won the first B.A.S.S. event he entered, the Alabama Invitational on Lake Guntersville. Byrd caught 60 pounds 7 ounces of Guntersville bass over three days to beat runner-up Charlie Reed by over 6 pounds. The money line (50th place out of 325 contestants) was 37-07.

Byrd almost didn’t enter the event. He’d planned to participate in the entire season that spanned the latter half of 1989 and the first half of 1990, but when he found out that there was still space in the last tournament of the prior season (the Guntersville tournament), he decided to fish that one, too. [Read more…]