Early “Slow Rolling” – Earlier Than You Thought?

A 1-oz. Go-Devil spinnerbait

A 1-oz. Go-Devil spinnerbait

Spinnerbaits have been one of the most popular lures among bass anglers ever since they first came out. Many noted anglers could claim to have made their professional reputations by using the lures, guys such as Jimmy Houston, Ricky Green, and Hank Parker. Many others have thrown them to win events throughout the history of tournament angling.

Beyond your typical average spinnerbait, one of the first big “revolutions” occurred in the 1980s with the sudden rise in popularity of the willow leaf blade. Previous to that, most spinnerbaits sold were equipped either with Colorado blades, or less commonly Indiana blades. Willow blades were touted for their effectiveness around grass, and it wasn’t too long before some companies figured out you could make a very heavy spinnerbait combined with the decreased lift of the willow-style blade, and the technique of “slow rolling” was soon winning tournaments across the country. However, all this happened more than 20 years after another small company had created and sold a line of spinnerbaits specifically for covering the depths. [Read more…]

It’s the Little Things That Matter

Can you guess what is special about this bait?

Can you guess what is special about this bait?

There are some things in the fishing industry that we probably take for granted simply because that’s the way it’s been for as long as many can remember. Kind of like the articles I read every so often about things in my generation that today’s kids have never heard of because they became nearly obsolete with the advances in technology (8-track, typewriters, etc.). While this one might not fall exactly into that category, take a look at the picture on the left and see if you can figure out the significance of it.

Give up? [Read more…]

The Spinner Company That Couldn’t

Mepps spinnerbait ad 1989.

This is something that’s always perplexed the heck out of me. Here you have a company that’s been making spinners for trout for a ga-gillion years and there’s a multi-million dollar bass market that they can’t break into.

To me it doesn’t seem all that difficult to design a good spinnerbait – especially if you have experts at your disposal who know how to bend wire and mount clevises. Still the Mepps lure company has never been able to break into the bass market.

Looking at this ad, though, it seems they may have finally been on the right track – that is until you, “look under their skirt.” [Read more…]

For the Man who has………….

I bet this bait was hard to beat (with the hook on it)?

……………..I’ll let you all fill in the blank.

Because my job is going through old bass fishing magazines in order to archive where we’ve been in the bass fishing world over time, I came across an ad recently and was reminded of something that I thought I’d released from my inner memory long ago. Although the moral majority may not want to hear this, there’s a big history of sex in bass fishing ads – be it the 1972 Bassmaster Magazine where a bikini-clad woman is posing in a new hooty-do bass boat or the same “lady” posing with a Heddon Zaragossa (hooks applied), trying to sell these goods to the bass man. In fact, back in the 70s and 80s, there was a ton of it in our magazines – every one, mind you. [Read more…]

What Were They Thinking?

1976 Norman Redman Spinnerbait ad.

I posted something a few years back about my preference for a spinnerbait and still to this day, it hasn’t changed. Of course over the course of the last 30 years spinnerbait technologies have increased and now we have titanium wires and weight-distributed bodies. All this new stuff is great and serves a purpose but give me an old 1/4- to 1/2-ounce Norman Redman spinnerbait (red head of course) and I’m happy about 90% of the time.

[Read more…]