The Bass Aren’t the Only Ones That Eat Them

RebelThere are a couple of reasons we all buy bass lures. First because we want to catch fish and second, we have an addiction to buying them. I don’t know how many baits I’ve bought over the course of my life but I’m sure I don’t want to know that answer and I’m doubly sure that my insurance agent doesn’t either.

One thing that’s happened over my life is I’ve seen a lot of lure companies go by the wayside. Some of them just went out of business for whatever reason be it bad designs, not enough revenue to make the industry worth while or, as we’re going to talk about here, a bigger fish buys them out. [Read more…]

One of the Remaining Few

Norman Lures ad circa 1977.

Here’s a great old ad from 1977 featuring Norman Lures. Front and center is a young Jimmy Houston (wearing a hat!) after winning his first Angler of the Year Award in 1976. One of the funny things about the ad is Jimmy’s boat. Note the first generation Norman Lures “wrap.” Looks as if Jimmy took his boat to a kindergarten finger painting class and let the little buggers go at it.

The other anglers featured in the ad are Woo Daves (what a head of hair!), Gerry Kennedy and Roger Mhoon. Other than Daves, I’ve only heard of Mhoon as he used to fish the Bassmaster Trail. [Read more…]