A Look Through Bassmaster Magazine: 10 Years Ago

Bassmaster Magazine, March 2004

Bassmaster Magazine, March 2004

The fishing industry is always changing – new products, new companies, new anglers. I randomly grabbed a Bassmaster magazine sitting on my shelf from 10 years ago (March 2004) and was looking through the ads mostly, when it struck me how much has changed…and how much has stayed the same. Here’s what I found.

Starting off with the cover photo for this issue, a widely grinning Timmy Horton wearing a BOOYAH Baits visor. As best I can tell, it seems Timmy is no longer on their pro staff, a fairly recent event from what I can gather. Next is a big, two page ad for Lucky Craft, where I noticed all the crankbait lines available then are still available now. However, it appears their spinner line has changed, with the current website not showing the BMH and MH-1s from the ad. Looks like they’re sticking mostly with what made them famous, their hi-tech line of hard baits, now expanded and larger than ever. However, a quick look at the national pro staff pics from that ad did reveal a few personnel changes. Still around are Kelly Jordon, Tak, Skeet and Joe Thomas. However, it appears Gerald Swindle, Marty Stone and Mike Auten are no longer part of that team. [Read more…]

The Age of Powerful Pro Staffs

Can you name the 8 man 1984 Skeeter Team?

Can you name the 8 man 1984 Skeeter Team?

It seems like every week I read a new press release saying how some pro has been signed to some company’s pro staff. Maybe it’s just me, but pro staffs don’t seem to have the same appeal now days as they used to “back in the day.” So for just a moment, lets drift back in time to revisit one of the most powerful pro staffs in all of bass fishing. Back when the “Skeeter” was built into the name, not flying above it. This would be the early 80s, and one of the most recognizable pro staff teams on the planet, or so it seemed  – TEAM SKEETER. I was so influenced, I even copied and drew the “Skeeter” logo onto most things I wrote that began with a capital ‘S’ (LOL). See if you can recognize the faces who were on that team from this national ad in the 1984 Bassmaster Classic Report.

More Bass Boats – 1974

Bass Cat Boats ad 1974.

Bass Cat Boats ad 1974.

I know we’ve already done Old Bass Boats – 1974 but having recently come across some more ads of boats from that year, I felt in order to be complete, I need to add these to the mix. The boats shown below range from companies that we covered in that earlier article but there’s also some newcomers to the ring. For example there are a couple of new Ranger ads that I’d never seen. There was also a really early Bass Cat ad I’d never seen – it may have been their first ad.

So, without wasting anymore time or bandwidth, here are some more boats from 1974. [Read more…]

Old Bass Boats – 1974

1974 Hydra Sports 1 CropSo far we’ve taken a look at bass boats from 1970, ’71, ’72, ’73 and a smattering from other years (here and here). Now we take a look at the boats of 1974 – or at least those companies who decided their hard-earned profits were worthy of advertising in fishing magazines.

In this installment we have many of those who had advertised in the past, such as Arrow Glass, Chrysler, Ranger and Fisher Marine. What was interesting about the 1974 ad campaign was the lack of advertisements and the decline of companies participating. In 1970 there were four companies displaying ad and that doubled the following year to eight. By 1972 11 companies were displaying ads in serious fishing magazines and then it peaked in 1973 with 15 companies. This year, though, only 10 manufacturers decided to spend the money. Why so few? [Read more…]