Battle of the Minnow Lures

Rapala ad from 1966.

Rapala ad from 1966.

Lauri Rapala is rightfully credited with the advent of the contemporary minnow lure, which he first carved out of cork in 1936. Yes, there were other “minnow” lures before that but nothing that could compare to the shape and movement of the Original Floating Rapala.

It wouldn’t be until the mid-1950s that a few of the lures would make their way from Finland to America and for those who had them the results are legendary. Then in 1959 two Minnesota anglers by the names of Ron Weber and Ray Ostrom, came together to import Rapala lures to the U.S. under the name of Normark.

Although the Rapala got its formal introduction in 1960 through Weber and Ostrom’s Normark Corporation, the bait wouldn’t get national recognition until 1962 – specifically in Life Magazine. That was the issue with the recently deceased Marilyn Monroe – the most-sold issue of Life ever. That historic coincidence put Rapala on the map. [Read more…]