Rapala – A Look Back

1975 Rapala AdThe Rapala name has been attached to bass fishing ever since one of Laurie Rapala’s first lures made it to the U.S. It all started with the original Floating Rapala and for years that’s all that was available. By the mid-70s, though, Rapala had developed a few other baits to cover a wider range of depths, but for the most part, they were all still “minnow” designs.

What caught my eye in this ad was a bait I’d never seen before – the Deep Diver. After doing a little research I found out that this lure, the DD90 came out in or around 1972 and was produced in two sizes, the 7 and 9 and were 3 -1/4 and 4-1/2 inches in length respectively. They were taken out of production right before 1980, maybe due to the success of the Fat Rap. [Read more…]

Bombs Away

Bomber Bait Company ad circa 1968.

Bomber Bait Company ad circa 1968.

We’ve talked here a lot lately about lures that were made and were successful but for some reason the manufacturer quit making them. Examples of this would be Stan Fagerstrom’s favorite Heddon lure called the Basser, Storm’s original Wiggle Wart or even the Rapala Fat Rap. But what I want to talk about today was the flagship lure of a company that’s still with us – although it was long-ago bought out by one of the biggest tackle conglomerates there is today.

That company is the Bomber Bait Company and the lure I’m talking about was their 200-, 300-, 400-, 500- and 600-series crankbaits. I can’t think of many other baits that have such a successful history as the old “backwards” Bomber, as my friends and I used to call them when we were kids. The Heddon River Runt may have been the first crankbait I ever caught a bass on but the Bomber 400-series in Christmas Tree was the crankbait I caught most of my early bass on at Lake Irvine, Lake Henshaw and Vail Lake. In fact, it was at Vail Lake that I remember first seeing the lure and its effectiveness – in Bayou Bay. [Read more…]