Lunker Lore – A “How To” Manual

Lunker Lore, by Evinrude Motors

Lunker Lore, by Evinrude Motors

1967-1968 is a critical year in bass fishing history. In the Midwest, Fishing News magazine is espousing the discoveries of Buck Perry, and promoting the spoonplugging technique, a system of both trolling and casting used to map and eliminate water, and put you on biting fish faster. Lots of testimonials are coming in about how effective “the system” is. In the South, June 1967 marks the first organized bass tournament put on by Ray Scott, with the official structure and organization (B.A.S.S.) to follow in 1968. Two key rules that will get implemented in the tournaments that organization puts on will be no trolling, and no live bait, both directly in conflict with what is being practiced and promoted to the north. Right in the middle of all this, Evinrude Motors of Milwaukee, WI put out a 16 page manual on primarily trolling titled, “Lunker Lore – A Manual on How to Catch More Fish with Your Evinrude Outboard Motor.” [Read more…]