They may not have been as big as Mister Twister, Creme or Mann’s Jelly Worms but the J.W. Lures Company was definitely on the map back in the early to late ‘70s. In 1973 their 13-inch Hawg Hunter worm set a record for the largest bass ever weighed in at a B.A.S.S. tournament, a 12-13 monster caught by Bob Tyndall out of Rodman Pool. A couple years later their 4-inch Ding-A-Ling was one of the first worms Don Iovino used to develop his Doodling technique prior to having Jim Smith of Smitty worms make one that would eventually display the Doodle King name.
One that you may have forgotten, though, was the Sweet Willie, backed by smallmouth bass expert Billy Westmorland. The worm was supposedly designed because of the increasing use of light line and rods – or what they still hadn’t defined as finesse fishing. [Read more…]