If it’s Good Enough for Billy – JW Lures Sweet Willie

1977 JW Lure Inc Sweet Willie.

1977 JW Lure Inc Sweet Willie.

They may not have been as big as Mister Twister, Creme or Mann’s Jelly Worms but the J.W. Lures Company was definitely on the map back in the early to late ‘70s. In 1973 their 13-inch Hawg Hunter worm set a record for the largest bass ever weighed in at a B.A.S.S. tournament, a 12-13 monster caught by Bob Tyndall out of Rodman Pool. A couple years later their 4-inch Ding-A-Ling was one of the first worms Don Iovino used to develop his Doodling technique prior to having Jim Smith of Smitty worms make one that would eventually display the Doodle King name.

One that you may have forgotten, though, was the Sweet Willie, backed by smallmouth bass expert Billy Westmorland. The worm was supposedly designed because of the increasing use of light line and rods – or what they still hadn’t defined as finesse fishing. [Read more…]

More Worms – This Time 1969 Worms

1969 Creme worm ad.

1969 Creme worm ad.

Yesterday we posted a piece about Bill Dance and his book, There He Is – a book solely dedicated to fishing the plastic worm. In light of that, we thought it might be interesting to look back on some early plastic worm ads – in this case ads placed in Bassmaster Magazine in 1969.

In the 1969 issues of Bassmaster, five companies felt it important to place ads in what would eventually become the cornerstone magazine of the industry. These companies – Bagley’s, Burke, Creme, Fliptail and Mann’s – all are still in business except for Burke, which was bought out by Creme. Although Bagley’s is still in business they no longer produce soft plastics and Fliptail was recently brought back to life by the Partee family of Arkansas. [Read more…]