A Look Through Bassmaster Magazine: 10 Years Ago

Bassmaster Magazine, March 2004

Bassmaster Magazine, March 2004

The fishing industry is always changing – new products, new companies, new anglers. I randomly grabbed a Bassmaster magazine sitting on my shelf from 10 years ago (March 2004) and was looking through the ads mostly, when it struck me how much has changed…and how much has stayed the same. Here’s what I found.

Starting off with the cover photo for this issue, a widely grinning Timmy Horton wearing a BOOYAH Baits visor. As best I can tell, it seems Timmy is no longer on their pro staff, a fairly recent event from what I can gather. Next is a big, two page ad for Lucky Craft, where I noticed all the crankbait lines available then are still available now. However, it appears their spinner line has changed, with the current website not showing the BMH and MH-1s from the ad. Looks like they’re sticking mostly with what made them famous, their hi-tech line of hard baits, now expanded and larger than ever. However, a quick look at the national pro staff pics from that ad did reveal a few personnel changes. Still around are Kelly Jordon, Tak, Skeet and Joe Thomas. However, it appears Gerald Swindle, Marty Stone and Mike Auten are no longer part of that team. [Read more…]