A week or so ago we received a comment from a gentleman named Earl Schmidt regarding our Lowrance Electronics Manufacturing Company (LEMCO) post from June of last year. In that post we discussed an ad from 1962 where Lowrance was advertising three products; their 505 Green Box, their book “The Facts of Electronic Fishing,” and a portable game caller. After that post, Brian commented that before the Green Box there was reported to be a Red Box.
Well, Mr Schmidt has been using Lowrance products since the first Red Boxes and he not only has a collection of Red and Green boxes, he was willing to send us some pictures and early ads. [Read more…]