It may seem like we’re doing a lot of old advertisements here on the Bass Fishing Archives lately and we realize that. The fact of the matter, though, is one way to track where we’ve been and what we’ve done over the course of our history is to look at these ads. The ad featured in today’s post is just that – a look back into our history with respect to sonar and how we used the technology to assist us in finding fish.
Anyone who fishes knows the name Lowrance. Carl Lowrance along with his sons Darrell and Arlen arguably developed the first sonar specifically for the use of sportfishing in 1957. Before that if anglers wanted to know the depth of an area they used a rope with a weight attached to it. The development of the Fish Lo-K-Tor – or Little Green Box as it was also known – revolutionized the art of offshore angling.
In this ad from 1962 there are a couple of things to notice. First off look at the name of the company Lowrance Electronics Manufacturing Company (LEMCO). It’s not the familiar name Lowrance Electronics Incorporated (LEI) that we know today. Also, look and see where the company is located, Joplin, Missouri – not Tulsa Oklahoma. Lowrance moved from Joplin to Tulsa in 1967. [Read more…]