Early Advertising: Garcia – More Than Selling Tackle

How to Catch Largemouth Bass by Milt Rosko. Printed 1968

How to Catch Largemouth Bass by Milt Rosko. Printed 1968

Today’s anglers are hit with numerous infomercials and hard-selling tactics – to the point it’s no wonder that so many novices have a hard time trying to figure out what to buy. I hate to say that the tackle industry has become synonymous with the proverbial used car shark but from the outside looking in I wonder if it has. I don’t know if I credit that to the industry itself or should the internet and its speed-of-light access to the masses be blamed. Maybe it’s the angler (who’s only been fishing for three years) who’s willing to flood Facebook with, “John’s -Garage-Worms-are-the-Best posts,” we should blame. Maybe I’m just old and I don’t “get” all this new-fangled “advertising.” [Read more…]