More Electronics – Garcia Corp

Garcia electronics ad from 1977

Garcia electronics ad from 1977

The year was 1977 and anyone in the fishing industry was looking to take advantage of the fast-growing population of bass anglers wanting to improve their ability to catch fish. As we’ve covered a number of times here at the Bass Fishing Archives, lure companies got in the business of making boats, boat companies got in the business of making rods and reel companies got in the business of making depthfinders. Seems logical when you think about it quickly but when you really ponder the thought, it seems ridiculous.

So far there’s really only been one company that capitalized and was successful on a crossover venture and that was Tom Mann and his crazy invention of the Humminbird depthfinder. Lord knows Lowrance had the market share at the time and why Mann would think he could build a better less-expensive mouse trap is beyond me. But the proof is in the pudding –Humminbird is one of two successful freshwater electronics manufacturers today and pretty much all other have gone by the wayside – except for those who still fish with Vexilar through the ice. [Read more…]