Over the course of time, especially in the early 1900s, many companies not only made lures but rods, reels and assorted other fishing paraphernalia. Heddon is a good example of this, marketing not only their famous lures but also rods and reels. Pflueger and Shakespeare did the same. But as bass fishing came into its own, more companies began concentrating on their bread-and-butter.
This one here fits right in that niche of, “you should stick to your strengths.” Here we have two ads from two of the major rod and reel companies of all time. The problem is they’re not ads for rods or reels. Instead, they’re ads for bass lures they’re trying to get you to buy. [Read more…]