Swedish Record Ambassadeur – 1954

Swedish Record Ambassadeur 5000 ad from June 1954. From The Fisherman magazine.

Swedish Record Ambassadeur 5000 ad from June 1954. From The Fisherman magazine.

About a year ago we posted a piece regarding an old Ambasadeur 5000/6000 ad from 1955 and the fact that Garcia wasn’t mentioned anywhere. I contacted Bill Sonnett, who sent me the ad in the first place, and asked him what the deal was and who exactly was Julian A. Wesseler. He sent me to one of the ABU experts of the world, Fred Ribb, who explained to me that although Garcia was given the first shot at representing ABU in the U.S. in 1954, they balked at the chance and Julian Wesseler became the first rep in the states.

Well, tonight as I was reading through a stack of early 1950s The Fisherman magazines, I found not only an early ad but an actual write-up by Art Hutt on the new Swedish Ambassadeur. [Read more…]

The Swedish Ambassadeur

A 1955 Ambassadeur ad from Field and Stream. The ad shows the first company who began importing ABU reels into the United States, Julian A. Wesseler.

A 1955 Ambassadeur ad from Field and Stream. The ad shows the first company who began importing ABU reels into the United States, Julian A. Wesseler.

Here’s an interesting ad I received from bass historian Bill Sonnett a couple months ago. The ad is from 1955 and was placed in a 1955 Field and Stream magazine. What makes the ad interesting is it’s debuting the new Swedish Ambassadeur level wind reel – models 5000 and 6000 – and nowhere in the ad is there any mention of Garcia.

This confused me a bit so I sent off an email to Bill and asked if he knew why there was no mention of Garcia and who Julian A. Wesseler was. Bill directed me to a gentleman who he said, “Has forgotten more about ABU than you and I will ever know combined.”

That man is Fred Ribb. [Read more…]