Book Review – Deconstructing Old Ads

Deconstructing Old Ads by William T. Sonnett.

Deconstructing Old Ads by William T. Sonnett.

Historical book reviews have become a staple here at the Bass Fishing Archives. For the most part, we look at out-of-print books that have had significant impact on the sport. Books like Billy Westmorland’s Them Ole Brown Fish, Lunkers Love Nightcrawlers, Lucas on Bass, etc.

Another thing we post a lot here are old ads. Reason being: old ads give one a snapshot back to the day. While we’ve concentrated primarily on the history of competitive bass fishing and the ads that supported that portion of the industry, Bill Sonnett has been writing a column for the Fishing For History website for years covering ads from the dawn of bass fishing. [Read more…]

The Shannon – Another Look

Shannon Twin Spinner ad from 1919 provided by Bill Sonnett.

Shannon Twin Spinner ad from 1919 provided by Bill Sonnett.

When we posted the story about the Shannon Twin Spinner last week it wasn’t long before we received an email from long-time bass fishing historian Bill Sonnett. Sonnett has been collecting bass fishing tackle and memorabilia probably since before I was born. He’s a self-described cult member of the Jason Lucas fan club and when it comes to the complete history of the sport, there are few who are in his league. He also contributes to a number of historical clubs and websites to include Old Reel Collectors Association (Reel News), Fishing for History and The National Fishing Lure Collectors Club. When Bill Sonnett says something about the bass fishing past, I listen. [Read more…]