Old Bass Boats – 1974

1974 Hydra Sports 1 CropSo far we’ve taken a look at bass boats from 1970, ’71, ’72, ’73 and a smattering from other years (here and here). Now we take a look at the boats of 1974 – or at least those companies who decided their hard-earned profits were worthy of advertising in fishing magazines.

In this installment we have many of those who had advertised in the past, such as Arrow Glass, Chrysler, Ranger and Fisher Marine. What was interesting about the 1974 ad campaign was the lack of advertisements and the decline of companies participating. In 1970 there were four companies displaying ad and that doubled the following year to eight. By 1972 11 companies were displaying ads in serious fishing magazines and then it peaked in 1973 with 15 companies. This year, though, only 10 manufacturers decided to spend the money. Why so few? [Read more…]

Old Boat Ads – 1973

1973 Ranger TR-4 Boat Ad. Where's Burt Reynolds?

1973 Ranger TR-4 Boat Ad. Where’s Burt Reynolds?

Okay, it’s been a while since we’ve done a Retro Boat ad piece here so I thought it would be good to pick up where we left off – 1973.

By 1973 bass boats and bass boat companies were coming out of every one-stop town in the U.S. In 1972, 11 manufacturers put ads in the top bass fishing magazines – 1973 would feature 15 boat manufacturers and I’m sure there were a number of other companies who hadn’t yet made the leap to advertise. [Read more…]

A Look Back at 2012 Part Two

1975 Bass Cat ad - the first to go in Bassmaster Magazine.

1975 Bass Cat ad – the first to go in Bassmaster Magazine.

Today’s look back will give you something to do for a while. Without a doubt, you readers like to check out the boats of the old days. Over the course of the last year we’ve been chronicling the history of the bass boat through old ads in magazines. Here are the links to those pieces. Enjoy!

Old Boat Ads – 1970

Old Boat Ads – 1971

Old Boat Ads – 1972

Build Your Own Bass Boat 70s Style

Old Boat Ads – Bass Cat

 

 

 

Old Boat Ads – 1972

Arrow Glass Trophy Mark VI Ad 1972

Now we’re rolling. In the 1971 version of Old Boat Ads we featured eight boat companies and their bass boat ads. This was up from four companies displaying their wares from 1970 magazines. The manufacturers present in ’71 were Astroglass, Glastron, King Fisher (Master Molders), MonArk, Ouachita, Ranger, Rebel and Thunderbird.

In 1972, though, five more companies decided to participate in the Bass Boat Ad campaign, while a couple may have decided their money would be better spent in areas other than advertising. In any event, the ads from 1972 showed that the bass boat market was getting really competitive and boat companies were beginning to jockey for market share just by the number of ads placed and the fact they were showing multiple boat models in their ads.

Here are the ads I was able to come up with form the year 1972. I hope you enjoy this look back in time. [Read more…]