The Rise of LCRs Continues

The advance of The Bottom Line, circa very early 90s.

The advance of The Bottom Line, circa very early 90s.

Last year, Terry penned a short piece on the assault of the LCR unit on the early depthfinder market, focusing on the Bottom Line units in particular. Commenting on their shortfalls, Terry wrote, “By 1988 liquid crystal displays were taking over the world, and a lot of anglers weren’t too happy about it. The units had bad resolution and the computing power needed in order to run them just wasn’t state-of-the-art. But that didn’t stop companies from completely bailing on the old tried and true technologies such as flashers and paper graphs.”

Today we feature another Bottom Line ad from just a few years later (very early 90s), and look back at some interesting developments in the world of electronics. [Read more…]

Electronic Fishing 1962

A 1962 Ad for Lowrance Electronic Manufacturing Company and their portable depthfinder, the Model 505.

A 1962 Ad for Lowrance Electronic Manufacturing Company and their portable depthfinder, the Model 505.

When I started bass fishing in the mid-‘70s most boats had two depth finders – one on the console and one of the bow. These units were predominantly flashers made by Humminbird, Lowrance or Vexilar. About that same time paper graphs also started to take hold in the industry so by the late ‘70s you’d see boats with a paper graph and flasher on the console and then a flasher on the bow.

Nowadays serious anglers are placing two widescreen GPS/Depthfinder units on their consoles and two on the bow with some anglers even going as far as using iPads for more mapping capability. How times change. [Read more…]