Book Review – Deconstructing Old Ads

Deconstructing Old Ads by William T. Sonnett.

Deconstructing Old Ads by William T. Sonnett.

Historical book reviews have become a staple here at the Bass Fishing Archives. For the most part, we look at out-of-print books that have had significant impact on the sport. Books like Billy Westmorland’s Them Ole Brown Fish, Lunkers Love Nightcrawlers, Lucas on Bass, etc.

Another thing we post a lot here are old ads. Reason being: old ads give one a snapshot back to the day. While we’ve concentrated primarily on the history of competitive bass fishing and the ads that supported that portion of the industry, Bill Sonnett has been writing a column for the Fishing For History website for years covering ads from the dawn of bass fishing. [Read more…]