Plastic Worms 1962

1962 Burke Flexo-Products ad.

1962 Burke Flexo-Products ad.

We’ve discussed a number of times the advent of the contemporary plastic worm and some of the successful baits and manufacturers of the ‘70s and ‘80s. But we’ve talked little about those early PVC wonders. A couple years ago we did a piece on some old Creme, Bagley’s and DeLong baits Stan Fagerstrom showed us in his garage but other than that, we haven’t talked much about the ads from the ‘60s or earlier.

So, in order not to leave out the ‘60s plastic worm offerings, we have a few ads from that era to show you what was hot – or maybe just trying to be sold to the angler as revolutionary. [Read more…]

Creme Hardbaits?

1962 Creme Lures ad featuring two short-lived hardbaits, the Mad-Dad and the Du-Dad.

1962 Creme Lures ad featuring two short-lived hardbaits, the Mad-Dad and the Du-Dad.

The name Creme has been associated with bass fishing since they developed (arguably) the first contemporary plastic worm in 1949. As the story goes, Nick Creme, from Akron, Ohio, fashioned a new worm from the newly formulated polymer, polyvinyl chloride (PVC). Prior to that, most artificial worms were made of rubber. Creme’s new worms were not only soft but came in a number of colors and were scented.

Not only did bass anglers like them better than the old tire treads they’d been used to, the bass loved them too. In fact, it’s said that at one of the first tackle shows where the products were revealed, Creme sold close to 10,000 packs. At four to a pack, that’s a lot of worms. [Read more…]

For Mann’s, Plenty of Hits But a Few (More) Misses, Too

Mann's Bait Company ad circa 1983.

Mann’s Bait Company ad circa 1983.

A major league baseball player who gets a hit in three out of every ten at bats has a reasonable chance of going to the Hall of Fame. In that regard, maybe we’re too hard on lure designers. Here on Bass Fishing Archives, we might be a little too tough on those who’ve produced short-lived products. In just a few years of existence we’ve cataloged a litany of products that didn’t catch on, generally because they were ill-conceived or didn’t meet a specific need. Frankly, it’s a sport that never grows old, and for which we’ll likely never run out of material. [Read more…]

More Worms – This Time 1969 Worms

1969 Creme worm ad.

1969 Creme worm ad.

Yesterday we posted a piece about Bill Dance and his book, There He Is – a book solely dedicated to fishing the plastic worm. In light of that, we thought it might be interesting to look back on some early plastic worm ads – in this case ads placed in Bassmaster Magazine in 1969.

In the 1969 issues of Bassmaster, five companies felt it important to place ads in what would eventually become the cornerstone magazine of the industry. These companies – Bagley’s, Burke, Creme, Fliptail and Mann’s – all are still in business except for Burke, which was bought out by Creme. Although Bagley’s is still in business they no longer produce soft plastics and Fliptail was recently brought back to life by the Partee family of Arkansas. [Read more…]