Creme Hardbaits?

1962 Creme Lures ad featuring two short-lived hardbaits, the Mad-Dad and the Du-Dad.

1962 Creme Lures ad featuring two short-lived hardbaits, the Mad-Dad and the Du-Dad.

The name Creme has been associated with bass fishing since they developed (arguably) the first contemporary plastic worm in 1949. As the story goes, Nick Creme, from Akron, Ohio, fashioned a new worm from the newly formulated polymer, polyvinyl chloride (PVC). Prior to that, most artificial worms were made of rubber. Creme’s new worms were not only soft but came in a number of colors and were scented.

Not only did bass anglers like them better than the old tire treads they’d been used to, the bass loved them too. In fact, it’s said that at one of the first tackle shows where the products were revealed, Creme sold close to 10,000 packs. At four to a pack, that’s a lot of worms. [Read more…]