How Stanley Jigs Was Born

Lonnie Stanley may not have invented the jig, but he sure made it and the spinnerbait much better baits.

Lonnie Stanley may not have invented the jig, but he sure made it and the spinnerbait much better baits.

The jig and pig is certainly not new to bass fishing. Jigs in various forms had been staples in anglers’ tackle boxes for generations before Bo Dowden won Bassmaster Classic X on the St. Lawrence River in upstate New York. Since that time, though, the simple combination of a hook, lead head, skirt and weedguard has been perpetually refined.

Lonnie Stanley, a two-time B.A.S.S. winner and five-time Classic qualifier, was one of the major players in those developments. He started Stanley Jigs in the early 1980s, and while he’s no longer the principal owner of the enterprise, he still works there nearly every day, designing new lures. [Read more…]

Categorizing Crankbait Depths

Bagley crankbaits, photo credit R. Yoder Graphics

Bagley crankbaits, photo credit R. Yoder Graphics

The bassin’ world has seen its share of crankbait crazes, usually tied to an approximate depth range that a “hot” bait will run. For example, we seem to have recently come out of a shallow phase with the popularity of squarebills, and are now re-entering a deepwater phase with baits like the 6XD and 10XD, especially with “ledge events” being held during the summer. From a historical perspective, everybody surely remembers the ‘kneel and reel’ period made famous by Paul Elias, as well as the David Fritts deep crankbait era. Somewhere in there was the popularity of shallow runners such as the Mann’s 1-, or the Rat-L-Trap. Some lasted longer than others, but in each case, a series of events would make one style of bait the most popular way of cranking at the time. [Read more…]

The Bass Aren’t the Only Ones That Eat Them

RebelThere are a couple of reasons we all buy bass lures. First because we want to catch fish and second, we have an addiction to buying them. I don’t know how many baits I’ve bought over the course of my life but I’m sure I don’t want to know that answer and I’m doubly sure that my insurance agent doesn’t either.

One thing that’s happened over my life is I’ve seen a lot of lure companies go by the wayside. Some of them just went out of business for whatever reason be it bad designs, not enough revenue to make the industry worth while or, as we’re going to talk about here, a bigger fish buys them out. [Read more…]

A Look Back at 2012 Part Two

1975 Bass Cat ad - the first to go in Bassmaster Magazine.

1975 Bass Cat ad – the first to go in Bassmaster Magazine.

Today’s look back will give you something to do for a while. Without a doubt, you readers like to check out the boats of the old days. Over the course of the last year we’ve been chronicling the history of the bass boat through old ads in magazines. Here are the links to those pieces. Enjoy!

Old Boat Ads – 1970

Old Boat Ads – 1971

Old Boat Ads – 1972

Build Your Own Bass Boat 70s Style

Old Boat Ads – Bass Cat