Swedish Record Ambassadeur – 1954

Swedish Record Ambassadeur 5000 ad from June 1954. From The Fisherman magazine.

Swedish Record Ambassadeur 5000 ad from June 1954. From The Fisherman magazine.

About a year ago we posted a piece regarding an old Ambasadeur 5000/6000 ad from 1955 and the fact that Garcia wasn’t mentioned anywhere. I contacted Bill Sonnett, who sent me the ad in the first place, and asked him what the deal was and who exactly was Julian A. Wesseler. He sent me to one of the ABU experts of the world, Fred Ribb, who explained to me that although Garcia was given the first shot at representing ABU in the U.S. in 1954, they balked at the chance and Julian Wesseler became the first rep in the states.

Well, tonight as I was reading through a stack of early 1950s The Fisherman magazines, I found not only an early ad but an actual write-up by Art Hutt on the new Swedish Ambassadeur. [Read more…]

Black Bass Fishing: Robert Page Lincoln – Part Two

Black Bass Fishing - Theory and Practice by Robert Page Lincoln. First printing April 1952 Stackpole Company.

Black Bass Fishing – Theory and Practice by Robert Page Lincoln. First printing April 1952 Stackpole Company.

[Editor’s Note – this is Part Two of a three-part series on the book, Black Bass Fishing by Robert Page Lincoln. To read Part One, click here.]

In the first part of this review of the book Black Bass Fishing by Robert Page Lincoln, we delved into a little bit of Lincoln’s life and covered the first eight chapters of the book. In this second part, we’ll continue on with chapters nine through seventeen in order to give you an idea of what he saw the state of bass fishing in the late 40s and early 50s, along with his methods for catching bass and the tackle he used. [Read more…]

Black Bass Fishing: Robert Page Lincoln – Part 1

Black Bass Fishing - Theory and Practice by Robert Page Lincoln. First printing April 1952 Stackpole Company.

Black Bass Fishing – Theory and Practice by Robert Page Lincoln. First printing April 1952 Stackpole Company.

A big part of the history of bass fishing is looking back at the old literature to see what the state of the sport was back in time. To date we’ve done a number of old book reviews and today, we continue on that path.

I received my copy of Black Bass Fishing – Theory and Practice from Bass Fishing Archives supporter and friend, Mr. William (Bill) Sonnett. Bill is not just a student of the sport’s history, he’s an authority when it comes to old bass tackle and literature and for years has written a column named Deconstructing Old Ads on Dr. Todd Larson’s website, Fishing for History. It’s nice to have Bill around when we have a question here with respect what happened in the old days. [Read more…]

Book Review – Deconstructing Old Ads

Deconstructing Old Ads by William T. Sonnett.

Deconstructing Old Ads by William T. Sonnett.

Historical book reviews have become a staple here at the Bass Fishing Archives. For the most part, we look at out-of-print books that have had significant impact on the sport. Books like Billy Westmorland’s Them Ole Brown Fish, Lunkers Love Nightcrawlers, Lucas on Bass, etc.

Another thing we post a lot here are old ads. Reason being: old ads give one a snapshot back to the day. While we’ve concentrated primarily on the history of competitive bass fishing and the ads that supported that portion of the industry, Bill Sonnett has been writing a column for the Fishing For History website for years covering ads from the dawn of bass fishing. [Read more…]

The Swedish Ambassadeur

A 1955 Ambassadeur ad from Field and Stream. The ad shows the first company who began importing ABU reels into the United States, Julian A. Wesseler.

A 1955 Ambassadeur ad from Field and Stream. The ad shows the first company who began importing ABU reels into the United States, Julian A. Wesseler.

Here’s an interesting ad I received from bass historian Bill Sonnett a couple months ago. The ad is from 1955 and was placed in a 1955 Field and Stream magazine. What makes the ad interesting is it’s debuting the new Swedish Ambassadeur level wind reel – models 5000 and 6000 – and nowhere in the ad is there any mention of Garcia.

This confused me a bit so I sent off an email to Bill and asked if he knew why there was no mention of Garcia and who Julian A. Wesseler was. Bill directed me to a gentleman who he said, “Has forgotten more about ABU than you and I will ever know combined.”

That man is Fred Ribb. [Read more…]

The Shannon – Another Look

Shannon Twin Spinner ad from 1919 provided by Bill Sonnett.

Shannon Twin Spinner ad from 1919 provided by Bill Sonnett.

When we posted the story about the Shannon Twin Spinner last week it wasn’t long before we received an email from long-time bass fishing historian Bill Sonnett. Sonnett has been collecting bass fishing tackle and memorabilia probably since before I was born. He’s a self-described cult member of the Jason Lucas fan club and when it comes to the complete history of the sport, there are few who are in his league. He also contributes to a number of historical clubs and websites to include Old Reel Collectors Association (Reel News), Fishing for History and The National Fishing Lure Collectors Club. When Bill Sonnett says something about the bass fishing past, I listen. [Read more…]