There are lure designers, seems every garage has at least one, and then there are lure designers. In our time there have only been a few true icons in the industry – Jim Bagley, James Heddon, Bill Norman and Lauri Rapala are a few of them that come to mind. All of these designers left an impression on the industry and sport that will live forever, not only in the books but on the local tackle shelves. They all created baits that were just successful back in the day, they’re still successful today.
The list of lure designers above, all have one thing in common – they’ve all passed on to that big pond in the heavens. [Read more…]