The Bass Charger!

1973s Bass Charger!

1973s Bass Charger!

So the exclamation point might be a bit of overkill, but that was how the bass charger was introduced to readers in this 1973 ad. Billed as “a fisherman’s dream,” as well as “one of the greatest topwater bass lures ever made,” I don’t think it quite ever lived up to those accolades, but it was still something different and unique at the time.

It was comprised of a 3/8-oz plastic body, looking much like a modern day crankbait or topwater body. However, there were a few very unique features to this lure. First was the twin set of “free floating hooks” that were held onto the body of the lure via a set of metal pins. Each was independent, but they acted and looked nearly like the popular twin hook configuration on most every soft body frog on the market these days. The other unique feature about this lure was also similar to many of those baits in a way. [Read more…]

Old Boat Ads – 1973

1973 Ranger TR-4 Boat Ad. Where's Burt Reynolds?

1973 Ranger TR-4 Boat Ad. Where’s Burt Reynolds?

Okay, it’s been a while since we’ve done a Retro Boat ad piece here so I thought it would be good to pick up where we left off – 1973.

By 1973 bass boats and bass boat companies were coming out of every one-stop town in the U.S. In 1972, 11 manufacturers put ads in the top bass fishing magazines – 1973 would feature 15 boat manufacturers and I’m sure there were a number of other companies who hadn’t yet made the leap to advertise. [Read more…]