The 1970s were packed with what was known as the “alphabet” lure craze. It all started with Fred Young’s Big-O and went from there. Norman had the Little N and Bagley had the Balsa B. With all the lure manufacturers introducing their versions, it seemed like the industry was bound to run out of letters to use.
Another one of these alphabet baits was the Bomber Model A – a short, squat plastic crankbait that would eventually come in four different sizes along with shallow and deep divers. The lip of the bait was molded into the body creating a solid lure and also had an internal rattling system. [Read more…]