In this installment of Old Bass Boats, we again have to split the piece into multiple parts due to the volume of bass boat manufacturers now placing ads in bass magazines. As stated in the last installment, Old Bass Boats – 1976 Part 1, the 1975 ad campaign saw 16 manufacturers advertising their goods. In 1976 that number jumped up to 26 and this year that number jumped to a staggering 38 companies placing ads in bass magazines. What is truly amazing about that number is that was not all the companies out there who were making bass boats. [Read more…]
Last week we posted an article on the Last Hoorah for the American Bass Fisherman (ABF) organization. In that piece we talked a little about that organization and its purchase by National Bass Association (NBA) in 1978. There were a lot of unanswered questions about this time in the history of competitive fishing. American Bass Fisherman’s owner, George Oates was being investigated for fraud yet still running events, NBA was organized and purchased the Professional Bass Association and a number of other tournament organizations were coming and going at a rapid pace. It was definitely a time of flux in the industry and many of the anglers who supported these organizations didn’t know if they would still be around for the next month’s tournament that was scheduled. [Read more…]
Now we’re rolling. In the 1971 version of Old Boat Ads we featured eight boat companies and their bass boat ads. This was up from four companies displaying their wares from 1970 magazines. The manufacturers present in ’71 were Astroglass, Glastron, King Fisher (Master Molders), MonArk, Ouachita, Ranger, Rebel and Thunderbird.
In 1972, though, five more companies decided to participate in the Bass Boat Ad campaign, while a couple may have decided their money would be better spent in areas other than advertising. In any event, the ads from 1972 showed that the bass boat market was getting really competitive and boat companies were beginning to jockey for market share just by the number of ads placed and the fact they were showing multiple boat models in their ads.
Here are the ads I was able to come up with form the year 1972. I hope you enjoy this look back in time. [Read more…]
The last time we looked at bass boat ads from 1970. This time we move a year later to 1971 and check out what had changed in a year. Although there were only five boat ads in the 1970s Bass Master Magazines – Master Molders Kingfisher, Ranger, Terry Astroglass and Ouachita – there were eight boat manufacturers in the 1971 issues. It was obvious that the bass boat industry was beginning to blossom. [Read more…]