The Swedish Ambassadeur

A 1955 Ambassadeur ad from Field and Stream. The ad shows the first company who began importing ABU reels into the United States, Julian A. Wesseler.

A 1955 Ambassadeur ad from Field and Stream. The ad shows the first company who began importing ABU reels into the United States, Julian A. Wesseler.

Here’s an interesting ad I received from bass historian Bill Sonnett a couple months ago. The ad is from 1955 and was placed in a 1955 Field and Stream magazine. What makes the ad interesting is it’s debuting the new Swedish Ambassadeur level wind reel – models 5000 and 6000 – and nowhere in the ad is there any mention of Garcia.

This confused me a bit so I sent off an email to Bill and asked if he knew why there was no mention of Garcia and who Julian A. Wesseler was. Bill directed me to a gentleman who he said, “Has forgotten more about ABU than you and I will ever know combined.”

That man is Fred Ribb. [Read more…]