High-Speed – It’s all Relative

1973 ABU/Garcia ad for the ABU 5000. This was arguably the most popular reel ever made by any reel company. Note the small double handle. By the mid-70s, most anglers took this handle off and replaced it with a Gator Grip or BPS double handle.

1973 ABU/Garcia ad for the ABU 5000. This was arguably the most popular reel ever made by any reel company. Note the small double handle. By the mid-70s, most anglers took this handle off and replaced it with a Gator Grip or BPS double handle.

We’ve previously covered the Swedish reel manufacturer ABU with respect to their Cardinal series of reels marketed by Zebco in the late 60s through 80s. We’ve aso talked about their ever-famous 5000 series reels here a bit. But these ads I recently ran across really tell a lot about where we’ve come from and what anglers dealt with early in this bassin’ game.

The year is 1973 and nearly every hard-core bass angler is using the reels ABU made. Yeah, there were a few using reels made by Shakespeare and Pflueger (Lew Childre wouldn’t debut his BB1 Speed Spool for another couple years) but the vast majority were using the 5000 series of reels produced by ABU and marketed by Garcia. [Read more…]