So far we’ve taken a look at bass boats from 1970, ’71, ’72, ’73 and a smattering from other years (here and here). Now we take a look at the boats of 1974 – or at least those companies who decided their hard-earned profits were worthy of advertising in fishing magazines.
In this installment we have many of those who had advertised in the past, such as Arrow Glass, Chrysler, Ranger and Fisher Marine. What was interesting about the 1974 ad campaign was the lack of advertisements and the decline of companies participating. In 1970 there were four companies displaying ad and that doubled the following year to eight. By 1972 11 companies were displaying ads in serious fishing magazines and then it peaked in 1973 with 15 companies. This year, though, only 10 manufacturers decided to spend the money. Why so few? [Read more…]