Workin’ a Worm 1962 Style

1962 Burke ad showing the "plastic-billed" leadhead jig much like the later-developed Scrounger head.

1962 Burke ad showing the “plastic-billed” leadhead jig much like the later-developed Scrounger head.

I recently purchased Don Fuelsch’s 1962 Southern Angler’s and Hunter’s Guide and was going through its pages when I saw a piece on how to fish the plastic worm. The worm having been the first lure I caught a bass on I decided I better read it. It’s fun to go back in time and see what was en vogue back in the early days of bass fishing and this article was no different. At the time the plastic worm, as we know it today, had only been around for a little more than a decade and its uses were still new to those who utilized them. [Read more…]

More Worms – This Time 1969 Worms

1969 Creme worm ad.

1969 Creme worm ad.

Yesterday we posted a piece about Bill Dance and his book, There He Is – a book solely dedicated to fishing the plastic worm. In light of that, we thought it might be interesting to look back on some early plastic worm ads – in this case ads placed in Bassmaster Magazine in 1969.

In the 1969 issues of Bassmaster, five companies felt it important to place ads in what would eventually become the cornerstone magazine of the industry. These companies – Bagley’s, Burke, Creme, Fliptail and Mann’s – all are still in business except for Burke, which was bought out by Creme. Although Bagley’s is still in business they no longer produce soft plastics and Fliptail was recently brought back to life by the Partee family of Arkansas. [Read more…]