It’s a crankbait. It’s a soft plastic bait. No, it’s…another of my favorite baits growing up that I never caught a fish on – LOL. We all have had some baits over the years that for whatever reason really caught our attention, and that we ultimately bought. Several of them probably ended up not getting thrown or simply weren’t great fish catchers for us. Add the Li’l Tubby crankbait to that category for me.
As you can see in the ad above, the Li’l Tubby was a hybrid of sorts, melding a standard plastic-molded crankbait body with an ingenious holding mechanism that allowed you to place a soft plastic twister-like tail into it, ultimately giving the bait a seductive swimming motion. The specially tabbed tails (“Tubbytails”) were sold separately so you could either mix tail colors with hard bait color, or simply replace worn or torn tails.
In all fairness, while I had several of these in my box, I honestly never gave them a fair chance, so perhaps other readers will have a more positive experience with the fish-catching abilities of this bait. I really liked the concept though.
Also of interest is the company behind this bait, a sort of enigmatic venture in itself. According to the ad, the maker was Tubby Tackle, Inc. of Norman, Oklahoma, which was formed in May, 1970. An article I found in an Oklahoma newspaper that talked about the importance of the fishing industry to the state of Oklahoma listed Tubby Tackle as having an employee count of ‘1.’ Looking closely at the ad, that ONE individual was likely a gentleman named Jerry “Tubby” Rhoton. Here’s where it gets interesting.
If you look at the trademark filings and patent for the bait and the company (1970, 1974, 1976), you’ll find that either Gary D., or William D. Storm hold all the rights to the company and the bait. Those names should be recognizable as the guys behind Storm Lures Inc., also of Norman, OK and makers of such famous baits as the Hot-n-Tot, the Wiggle Wart, and the Chug Bug among others. That company (Storm) was founded in 1964 and later sold to Rapala in 1999. So the bait likely got its name from Mr. “Tubby” Rhoton, and the company also used that moniker, but why the separation of the company from Storm Lures at the time as well as having just a single employee, I have no idea…but I’m guessing there is another story in there somewhere.