Here at the Bass Fishing Archives we’ve put a lot of people on pedestals – and one of those is Lew Childre. As you know, Childre pretty much redesigned the silhouette of the casting reel, played the main role in bringing a new guide concept to the U.S. and had his hands in anything else related to bass fishing equipment – including rod development.
Some of his rod designs and concepts were off the charts. For example, the graphite Speed Stick became one of the best selling rods in the U.S. in the 70s through the 80s. His butt ferrule and pistol grip system was brilliant and his new guide frame designs, like the 3-footed frame all guides are fashioned after today, brought the sport into new dimensions. His equipment was light, functional and it delivered high performance to the angler.
Here’s Childre’s attempt to make a pocket fishing rod for those who have little room to store a rod. I don’t know if he was trying to compete with Ron Popeil or he seriously thought this concept would catch on. From reading the 2-page ad it’s obvious Childre put all his thought into creating the best telescopic rod out there. Unfortunately it’s target audience – generally non-serious anglers – could get a cheaper telescopic rod for much much less than the Lew’s rod sold for. Oh well, like Einstein said once, “A person who never made a mistake never tried anything new.”