The Rapala name has been attached to bass fishing ever since one of Laurie Rapala’s first lures made it to the U.S. It all started with the original Floating Rapala and for years that’s all that was available. By the mid-70s, though, Rapala had developed a few other baits to cover a wider range of depths, but for the most part, they were all still “minnow” designs.
What caught my eye in this ad was a bait I’d never seen before – the Deep Diver. After doing a little research I found out that this lure, the DD90 came out in or around 1972 and was produced in two sizes, the 7 and 9 and were 3 -1/4 and 4-1/2 inches in length respectively. They were taken out of production right before 1980, maybe due to the success of the Fat Rap.
Another lure in the ad that was of interest to me was the Magnum Floating Rapala – the first bait that I know of used for the technique “Crispin.” It was the lure Jimmy Crisp used to win a Western Bass/U.S. Bass event in the mid-80s on Table Rock lake (I believe) and spawned what would later become known at Rippin’ or Jerkbaiting. The Magnum Rapala was big enough to throw on casting gear and it spawned companies like Bomber and others to make bigger jerkbaits that could be cast on casting gear.