Fishing Seminars – 1960s Style

May 12, 1965 Milwaukee Journal fishing show ad

May 12, 1965 Milwaukee Journal fishing show ad

With the coming onset of winter, anglers can expect to have numerous chances at catching some of their favorite anglers at boat dealer open houses, tackle shops, and fishing sport shows. Though the seminar and fishing show appearances aren’t quite as numerous as they used to be since the major tourney circuits started scheduling their seasons beginning much earlier in the year than in years past, it’s still a great opportunity to meet the pros and gather some sage advice at the same time.

While I’m not certain if there has ever really been a “beginning” to this type of in-person marketing by the pros, I did come across a couple ads from a Midwestern newspaper that featured in-store appearances by fishing folks of fame, both local and national, going back nearly 50 years. The ads appeared in the May 12, 1965 edition of the Milwaukee Journal newspaper promoting the Fishing Show being held at 4 Boston Store locations. If you’ve followed this site, you know that the Boston Store was home base for Bill Binkelman, the founder of Fishing Facts magazine, then known as Fishing News.

Slated to appear at this one day show were the following (among others):

Speaker list from the same Milwaukee Journal advertisement

Speaker list from the same Milwaukee Journal advertisement

At the bottom of one of the ads was some brief wording that caught my attention. It read as follows; “See free movie, Lunker Lore, at Downtown Store.” That got me doing a little research as I had never heard of this movie (or so I thought). Come to find out, “Lunker Lore” was a 22 minute movie “…devoted to the trolling method of locating bass originated by Buck Perry of Buck’s Baits Co.” as was described in a short newsbit I found in a July 20, 1971 story in the Kentucky New Era newspaper. It was distributed by Evinrude (motor company) and filmed in color. As it turns out, I HAD heard of it, as the film is based on the booklet of the same name, also published by Evinrude Motors (Lunker Lore).   Word has it there are also DVD versions available of this film. I think I’m going to have to try and get my hands on a copy sometime in the near future.