A week or so ago we received a comment from a gentleman named Earl Schmidt regarding our Lowrance Electronics Manufacturing Company (LEMCO) post from June of last year. In that post we discussed an ad from 1962 where Lowrance was advertising three products; their 505 Green Box, their book “The Facts of Electronic Fishing,” and a portable game caller. After that post, Brian commented that before the Green Box there was reported to be a Red Box.
Well, Mr Schmidt has been using Lowrance products since the first Red Boxes and he not only has a collection of Red and Green boxes, he was willing to send us some pictures and early ads.
Here is some information Earl provided regarding the Red Box vs. the Green Box.
The transducer and cable were larger for the Red Box than for the subsequent Green Box. Also the transducer cable screwed into the Red Box unit instead of plugging in as with the Green Box. The Red Box battery case screwed shut instead of snapping shut. The batteries in the Red Box were placed in vertically, not horizontally as in the Green Box. The face of the Red Box was glass and its depth scale was 80 feet.
Below are more pictures of Earl’s Red Box and more vintage ads. Thanks Earl for sharing this with us!