History In Pics: Pre-Wrap Wraps (Boats)?

Charlie Brewers pre-wrap bass boat from the early 1970s.

Charlie Brewers pre-wrap bass boat from the early 1970s.

I’ve tracked down what I believe is the first professional tournament boat considered to be truly “wrapped”, displaying a sponsor companies logo design over the entire boat. However, this isn’t that boat, as I’m still trying to obtain a picture of that rig. Before wraps though, there have been quite a few instances of “advertising” placed on rigs, much of which looked pretty “tacky” by today’s standards. In the Midwest, being a field editor for a national magazine and displaying that on your boat was one of the earliest concepts in this regard. One of the best looking bass boats I’ve found with such a display was the rig ran by Charlie Brewer, owner of Crazy Head Lures, and then Fishing Facts field editor. Both identities are displayed on his early 1970s rig above.