The Spinner Company That Couldn’t
August 10, 2012 by 4 Comments
This is something that’s always perplexed the heck out of me. Here you have a company that’s been making spinners for trout for a ga-gillion years and there’s a multi-million dollar bass market that they can’t break into.
To me it doesn’t seem all that difficult to design a good spinnerbait – especially if you have experts at your disposal who know how to bend wire and mount clevises. Still the Mepps lure company has never been able to break into the bass market.
Looking at this ad, though, it seems they may have finally been on the right track – that is until you, “look under their skirt.”
As soon as you take a good hard look under their nether regions, you discover why the Mepps Bass Killer didn’t hook many bass let alone kill them. They joined powers with Mister Twister and placed Twister’s Keeper Hook on the bait.
Now mind you I really don’t want to sound too sarcastic but by design a spinnerbait is fairly weedless. Couple that with the fact that anglers run trailer hooks on blades to ensure they’ll get a good hook-up ratio and it makes you wonder who at Mepps (or maybe it was Twister) wanted this project to bomb. A Texas rigged trailer on a spinnerbait that covers the main hook? Yikes!