The Spinner Company That Couldn’t

Mepps spinnerbait ad 1989.

This is something that’s always perplexed the heck out of me. Here you have a company that’s been making spinners for trout for a ga-gillion years and there’s a multi-million dollar bass market that they can’t break into.

To me it doesn’t seem all that difficult to design a good spinnerbait – especially if you have experts at your disposal who know how to bend wire and mount clevises. Still the Mepps lure company has never been able to break into the bass market.

Looking at this ad, though, it seems they may have finally been on the right track – that is until you, “look under their skirt.”

As soon as you take a good hard look under their nether regions, you discover why the Mepps Bass Killer didn’t hook many bass let alone kill them. They joined powers with Mister Twister and placed Twister’s Keeper Hook on the bait.

Now mind you I really don’t want to sound too sarcastic but by design a spinnerbait is fairly weedless. Couple that with the fact that anglers run trailer hooks on blades to ensure they’ll get a good hook-up ratio and it makes you wonder who at Mepps (or maybe it was Twister) wanted this project to bomb. A Texas rigged trailer on a spinnerbait that covers the main hook?  Yikes!

  • Jojo Norwood.

    I had good luck w/ the spoons they made…..really fluttered as they fell. Never seen that spinnerbait. Would have been good for “pre-fish’N” LOL

    • Yeah Jojo it would have! Lol

  • Scott Jarvis

    Anybody remember the mistertwister spinnerbait. Good sized had two colorado blades on a 3 way swivel. Came with a set of painted blades and a set of plated shiny blades. I orderd it when was a kid came with cool stickers. But the bait sucked.

    • Andy Williamson

      I bought that Mr. Twister double-spin also. Caught a few largemouth on it in Geddes Lake, SD in 1976. Had really no complaints, but I seemed to prefer the conventional tandem spinnerbait.