……………..I’ll let you all fill in the blank.
Because my job is going through old bass fishing magazines in order to archive where we’ve been in the bass fishing world over time, I came across an ad recently and was reminded of something that I thought I’d released from my inner memory long ago. Although the moral majority may not want to hear this, there’s a big history of sex in bass fishing ads – be it the 1972 Bassmaster Magazine where a bikini-clad woman is posing in a new hooty-do bass boat or the same “lady” posing with a Heddon Zaragossa (hooks applied), trying to sell these goods to the bass man. In fact, back in the 70s and 80s, there was a ton of it in our magazines – every one, mind you.
This ad, though, takes the cake, in my humble opinion. Not only was it sexual, it had to be censored for the masses. Makes me wonder if they ever sold any of these and if they did, what the demographic for sales was. Was it the supportive wife of an angler who bought it as a joke, the father of the boy shown on the back of the first Bassmaster issue trying to get his son to fish, or a fishing widow who wanted it to…. I have no clue.
The other thing I wonder is if anyone ever tried it on the water? Was this the bait Jimmy Houston used to make his career on? Did it catch, “Trophy Female Bass,” as it states in the ad? Did any other lure, “beat it,” and is there documented proof to that claim?
There are just too many puns (and nightmares) to go with this ad. But I hope you had a good laugh at this ad that was in the 1976 Bass Pro Shops catalog.