Flip What?

1970 Flip Tail advertisement.

Here’s a great old ad from a great old company that was just recently resurrected from the halls of bass fishing. Before the last year, you only knew of FLIPTAIL if you bass fished 30 or 40 years ago or found an old tackle box in your grand-dad’s garage.

FLIPTAIL was one of the first companies to placate anglers’ needs for plastic worms. Their standard worm was a 7 1/4-inch bait but they also made 6- and 4-inch models too in a wide array of colors. Not only did they produce the long plastic wigglers, they also had a lizard and a three-tail jig trailer.

Back in the day you were hard pressed to find an angler who didn’t have a FLIPTAIL sticker on his boat and patch on his blue jump suit.

FLIPTAIL marker review. Bass Master Magazine 1973.

It’s nice to see one of the companies of days past back in the industry. Do you have a story about FLIPTAIL worms, past or present? Leave us a note in the comment section below!

  • paul wallace

    This is a little weird story about the flip tail lizard. My dad and I would cut the back two legs and tail section off. We would then cut one hook from a #4 treble hook. We would insirt the bi-hook inbetween the two legs and use them for weed gaurds. Use to throw this contraption onto moss and drag it into small pockets and twitch it like a topwater. If I remember right it used to float. Caught some fish this way, but it didn’t catch on. LOL

    • Pretty ingenious Paul. What made you stop using it?

  • cc

    I still have a few Fliptails that I’ve kept for posterity along with some old Flecks and Rebel Ringworms.

    Just part of the 300 or so pounds of plastics I’ve managed to accumulate over the years.

    • Yeah CC, it sounds like we have similar collections. 🙂 Did you get my email? Thanks for the suggestion, by the way.

  • I love the fliptail floating lizards, I haven’t purchased any of the new ones yet, but I certainly will

  • The 9″ Fliptail Daddy was my #1 lure in the early ’70s. The tackle shop at a lake I used to fish at had ’em in 3 count packs. They had three colors, black, blue and violet. But what did I know, I thought the violet ones were purple. I’d never seen a real plastic worm up close and live before, and Bassmaster was still in black & white. So when I ordered a hundred bag from Okiebug, I ordered purple. When I got the bag, to me, they might as well have been red. I called, and they said, oh, no, it sounds like you wanted the violet. I got the right ones, and pretty much didn’t fish with anything else for a couple years.

    Caught my biggest bass ever – an 8-11 that remained my personal best for more than 10 years – on the purple one the next spring.

    I still have violet 9″ Fliptails from the ’70s in my tackle selection. They still catch fish. but no purple ones though.

  • Mark McDowell

    The new production of Fliptail Lizards are still catching fish. My son has caught his largest yet on a Red Lizard. It was an 8 and 1/2 pounder. Lots of fun!!!

    • That’s awesome Mark! Just because it’s old-school doesn’t mean it doesn’t work anymore. I love to throw a vinyl jig and pork just because people say they won’t work anymore. 🙂

  • Al H

    Just browsing thru the archive of Archives and saw these comments about Fliptail being back. These were some of the first worms I ever used; along with the jelly worm and the creme scoundrel. It just seemed “natural” back then to throw a blue fliptail worm, and they caught fish. I remember when Uncle Homer wrote about the secret lizard in Sports Afield somewhere about 1973; that was the fliptail lizard. I looked up the new Fliptail and talked with owner Orby Partee. They are a small shop using the original molds. I can’t wait to get get my hands on a pack of those blue worms again!