In the mid- to late-70s the disco craze was sweeping the nation – mainly in big cities such as Los Angeles, New York and San Francisco and Chicago. Get away from those centers of craziness and I would bet you saw more Disco Sucks t-shirts than the ever-popular “Keep On Truckin'” tank top.
That’s one of the things confuses me about this 1978 ad from Action Lures. In a sport where most participants listen to country music – this was 1978 folks – you’d think it’d be more advantageous to associate your company with Tom T. Hall or George Jones – not Andy Gibb or K.C. and the Sunshine Band. Still the Action Lure company decided to go with this ad – one of their few color ads mind you.
The color ad was a no-brainer to show off the new “psychedelic’ colors the baits were made of but to describe them in the way they did – “She Breathes, She Vibrates, She Bubbles, She Shimmys, She Shakes, She’s Psychedelic” – makes me wonder what magazine I’m reading and if I need to be older than 18. Don’t get me wrong, I’m no prude by any stretch of the imagination but you’d be hard pressed to find an ad like this in a fishing magazine today. I guess it was a product of the time and poor marketing judgement.
The ad’s awesome in that it’s eye-catching, colorful, has a cool background and It shows the product well. But, because most marketing geniuses live in tall buildings in big cities and have probably never been fishing, they choose what the masses like. I wonder how popular this ad campaign was?
I can tell you one thing, I wish I had some of the “color plus” (second from left) in 4- and 6-inch. They were killer.