Yelas and Nixon Talk Sponsorships

Jay Yelas and Larry Nixon talk about attaining sponsors. Photo Brenda Serrano.

Jay Yelas and Larry Nixon talk about attaining sponsors. Photo Brenda Serrano.

Every angler wishing to become a pro dreams of the day they can fish off of someone else’s dime. But what’s it take to get there? In the old days, anglers fished hard and let their scores do the talking for them. Today, though, it seems the new crop of anglers are doing it backwards. Is there a correct way to go about it?

Over the years the fishing industry has grown into a multi-billion dollar industry. Surely there’s room for Joe Weekend angler to be a part of it. But, when it comes down to it, the industry is quite small. Making a name for yourself is the name of the game and the bigger your name, the bigger your paycheck.

I had the opportunity to talk with Jay Yelas and Larry Nixon at the FLW Cup this past month and asked them how they got into the sport and how they accrued their laundry list of sponsors. You may be surprised how they came about getting sponsors and what their recommendations are for anglers wanting to go down the sponsorship route.

In the end, it’s all about performance. But you have to perform well before you can honestly and seriously think that some company is willing to bet on your future.

Click on the video below to see what Jay and Larry had to say. It’s good solid advice.