I recently procured a number of semi-old Heddon catalogs dating from the early 50s through the late 60s and have been pouring over them to see what the technology of the day was. There are a lot of familiar faces in the catalogs such as the Zara Spook, River Runt, Meadow Mouse, and Lucky 13 – to name a few. It’s really cool to go back and see some of the history of these world-class baits in their original design.
The earliest catalog I have is from the year 1950 and is the subject of this piece. It’s 81 pages long and doesn’t only have a listing of all their tackle, it has pages on how to fish their gear, who was fishing their gear (Homer Circle was one of the more well-known by today’s standards), how they made their gear, etc. It’s no wonder Heddon was the powerhouse of tackle manufacturing of the time. [Read more…]