Now we’re rolling. In the 1971 version of Old Boat Ads we featured eight boat companies and their bass boat ads. This was up from four companies displaying their wares from 1970 magazines. The manufacturers present in ’71 were Astroglass, Glastron, King Fisher (Master Molders), MonArk, Ouachita, Ranger, Rebel and Thunderbird.
In 1972, though, five more companies decided to participate in the Bass Boat Ad campaign, while a couple may have decided their money would be better spent in areas other than advertising. In any event, the ads from 1972 showed that the bass boat market was getting really competitive and boat companies were beginning to jockey for market share just by the number of ads placed and the fact they were showing multiple boat models in their ads.
Here are the ads I was able to come up with form the year 1972. I hope you enjoy this look back in time. [Read more…]